Mcb777 CricketiGaming Platform - Mcb777 Casino //machibets.com/ Play Outside the Box Thu, 24 Oct 2024 10:48:45 +0000 en-US hourly 1 //machibets.com/wp-content/uploads/2023/05/cropped-igaming-platform-32x32.png Machibet777 CricketiGaming Platform - Mcb777 APP //machibets.com/ 32 32 Machibet CasinoiGaming Platform - Machibet777 Casino //machibets.com/products/casino-cms-customising-front-end-designs/ Thu, 24 Oct 2024 08:56:06 +0000 //machibets.com/?p=11672 With the iGaming market being as congested as it is, all facets of an operator’s internal systems must be in perfect condition from the outset in the fight for market […]

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With the iGaming market being as congested as it is, all facets of an operator’s internal systems must be in perfect condition from the outset in the fight for market share. This includes content management systems (CMS), as when these are set up correctly, they can offer the tools to customise front-end designs, ensuring a brand experience that is both unique and engaging for users. When an effective CMS is in operation, this will bring the flexibility of design and allow the operator to put custom branding into action.

This is an area where iGP can provide expertise and create value for brands. Our CMS is designed to empower our clients to manage their online casinos with ease. The CMS provides a user-friendly interface, allowing operators to manage their content, promotions, and bonuses in real-time. Our solution is scalable and customisable, ensuring it meets the unique needs of each client.

Let’s take a further look into how a CMS can be fine-tuned to an optimal level and how iGP’s experience can be of assistance.

What is a casino CMS?

A content management system is internal software which allows users to create, manage and modify content on a website. Within the world of online casinos specifically, these systems will include features for accounting, bonusing, player performance tracking, jackpot solutions, reporting, security, surveillance, table management and more. With the ability to maximise customisation in these areas, operators can differentiate their brand and make their identity clear to players.

The systems can be used to personalise gaming experiences, as user interfaces can be customised in a way that can suit each and every individual player. They can also provide simplicity, as website updates can be made by members of the team without necessarily needing extensive coding knowledge.

Design customisation

When it comes to design customisation, there are several ways that operators can tweak their CMS to ensure it is framed in the way that will produce the best possible results. These include:

  • Drag-and-drop interface: Simplified page-building tools will allow for users to create visually stunning layouts, even if they are not the most technically minded.
  • Template flexibility: Pre-built templates can be tailored to match a specific brand aesthetic; this includes things like colours, fonts and images which can be customised.
  • Mobile-responsive design: Considering the mobile-first nature of the modern player, the custom front-end can be designed flawlessly on both desktop and mobile devices.
  • Customisation through coding: For more advanced users, they will have the ability to edit CSS and HTML for deeper personalisation.

Enhancing brand identity

There will also be features within the CMS that give the user the opportunity to enhance their brand’s identity with the front-end design. Operators can create a unique user interface that will reflect the casino’s bespoke brand voice.  

Custom landing pages can be set up for different player segments. An example of this would be sending players that show a preference for sports betting to land within the operator’s sportsbook, or more specifically on a promotion the operator is running for an upcoming sports event. If they show a tendency to play casino games, then they could be directed to a specific casino promo the operator may be running at that time. This can significantly enhance user engagement.

At iGP, we have given our partners the tools to boost customer retention by providing front-end designs that fit in with what each individual partner is aiming to achieve. We will work with the partner to fully understand what they would like to create and then put forward a design as part of a two-way collaboration, making sure we adhere to the partner’s brand values and identity in the process.  

Seamless integration

All operators face the challenge of integrating games from a number of different providers to make sure they have a rounded games portfolio on offer. With CMS tools in place, these integrations can be seamless, making a unique and cohesive experience that will not compromise design.

The benefits of using a CMS also extend to affiliate operations, as affiliate programs can be integrated, along with customer relationship management tools that can track user behaviour. When the data that comes from that user behaviour is processed, the front-end design can be tailored for specific demographics.

A pre-built CMS will lead to the acceleration of design iterations and the quick launch of new features. The CMS can encompass turnkey and white-label solutions that will assist branded casinos in launching in a short space of time. This is where iGP can provide a helping hand. With our white-label casino solution, operators can launch a fully operational, feature-rich online casino within the shortest time possible, saving them time, effort, and money.

Future trends

Looking towards the future, there are three main trends that we believe will be key components of online casino CMS customisation going forward.

First, anyone who has been around the iGaming industry in recent times, or any tech industry for that matter, will likely be aware of the impact of artificial intelligence (AI) and how it is likely to reshape online industries in the coming years. AI is increasingly being integrated into CMS systems to help automatically generate design recommendations based on user behaviour.

Second, customisation is constantly evolving, and the speed at which operators have to react to player trends is increasing. Operators will need to adapt to real-time customisation, where they can instantly tweak front-end elements based on player feedback.

Third, iGaming platforms are evolving to offer cryptocurrency support with visually integrated elements to attract crypto enthusiasts� At iGP, we recently launched our crypto casino solution, and this is something we expect to see having increased influence on the industry in the coming years.  

Get in touch

Casino CMS platforms offer the flexibility, scalability, and the creative freedom to differentiate your iGaming brand through custom front-end design.

If you are looking for an experienced and dedicated team that can provide a CMS of the highest possible quality, we at the iGP team would be more than happy to assist. If you would like to unlock your brand’s full potential, please feel free to get in touch with the team here. We are always happy to provide advice and look into how we can provide exactly what you are looking for.

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]]> Mcb777 LiveiGaming Platform - Machibet Affiliate //machibets.com/products/advanced-reporting-how-igp-helps-operators-maximise-player-insights/ Wed, 09 Oct 2024 09:32:03 +0000 //machibets.com/?p=11661 In the iGaming industry today, we have the benefit of being able to track player behaviour across a sustained period of time. In such a competitive market, operators can create […]

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In the iGaming industry today, we have the benefit of being able to track player behaviour across a sustained period of time. In such a competitive market, operators can create an edge by implementing tools that will help them understand that behaviour, using the data to inform their decisions.

Advanced reporting tools, such as those provided by iGP, will enable operators to make data-driven decisions, helping them boost player engagement, optimise marketing efforts and ultimately, increase profitability.

When implementing these tools, it is essential to have a team on board with an exceptional skillset and level of experience in this area. Let’s take a look at how iGP can help make sure operators are gaining the best possible insight into their players.

The importance of player insights

Without the ability to monitor player data, operators will be unsighted and will not be well placed to retain players. Data can be used to personalise gaming experiences and maximise the lifetime value of players. Does a player show a tendency to bet more on games involving a particular team, or would they usually play slots rather than table games? The operator can then tailor their marketing strategy to that player when they have that information. This data can also help with onboarding and retention strategies, making campaigns significantly more effective.

iGP offers real-time data to assist in all these areas, providing key metrics such as churn rate, average revenue per user and player conversion metrics. iGP can provide whatever metrics the operator is looking for, and it will remain a two-way collaboration as both sides work together to ensure they are gathering the most useful information.

The complex task of compiling the strongest possible data analysis can be simplified by iGP’s user-friendly interface, which shows intuitive dashboards and visual reports. Reports can be tailored to focus on specific data points that are relevant to the operator’s goals, such as region, game type and player demographics.

The first step

Every individual player action can be monitored by iGP. This means game offerings can be more personalised than a generic campaign which many players will not even bother to read or engage with.

The first step towards personalisation is segmentation. iGP’s reporting system helps operators categorise players based on their behaviour, playing style or value, and promotions can then be run on the back of that information.

The player journey will have various drop-off points, from the moment the player registers to the point where they become a high-value player. Conversion funnel analysis is an important part of this process, as this can identify where these drop-off points are, so that the user experience can be optimised.

While these tools are offered within the core iGP platform, they can also be found within the iGP cloud-based aggregator platform iGaming Deck. iGaming Deck allows the operator to control the action via a live dashboard. The platform’s reporting suite gives operators the ability to explore reports into game providers, the players, promotions, jurisdictions and more.

Acting fast

It’s not just important to obtain and understand player data; operators must act upon this data as swiftly as possible. Instant access and up-to-date player metrics will allow the operator to make adjustments to their marketing, promotions, and customer support. If a player has shown they are likely to bet on a sports game happening in three days�time for example, a promotion must be sent to them with enough time before the event, especially before another operator can send them a stronger promotion offer.

When using iGP’s real-time reporting tools, operators can respond instantly to player trends, with the ability to adjust promotional strategies and identify problematic behaviours like potential fraud or bonus abuse.

This data can also be useful when player habits change. For example, a player may tend to bet on football during the football season, but they may divert to casino games when the season is over. Therefore, they can no longer just be classed as a sports bettor and promotions can reflect their change in game preferences.

Integration with CRM and marketing tools

One aspect of iGP’s reporting tools which has proved particularly popular with operators is how seamless the integration process is. The system integrates with customer relationship management (CRM) systems, enabling more personalised player communication.

Player segmentation can be automated, so the operator’s team will not have to sit down and manually categorise each player. The segmentation is created by the reports, and saves the team a lot of work.  

Business intelligence teams can make the most of these reporting tools, as the insight can be used to fuel smarter business strategies. The reports can show both ends of the spectrum, as they can display which players only used a sign-up offer before they stopped playing, as well as players who are visiting the site regularly. The operator can also see which players class as high-value, and they can then extend the player’s lifetime value through targeted offers and loyalty programs.

Enhancing regulatory compliance

While there are many benefits to using advanced reporting tools from a revenue growth standpoint, they can also give operators the means to operate responsibly. With accurate player data, the operator can implement responsible gambling measures and identify any potential problems.

Regional and international gambling regulations also come into play here, and remaining on top of player data will allow operators to comply with these.

Security is heightened for both the player and operator, as real-time reports help identify and prevent fraudulent activity, including bonus abuse and money laundering�

We’re here to help

When advanced reporting tools are utilised, this will have a significant impact on marketing efficacy and overall performance. With a partner such as iGP, operators will be in an ideal position to gain a competitive advantage and maximise player engagement.

If you would like to find out more about what iGP’s reporting tools can do for your business, please get in touch with the team here and we would be more than happy to assist.

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]]> Mcb777 LiveiGaming Platform - Mcb777 APP //machibets.com/products/marketing-tools-how-igp-helps-operators-drive-engagement/ Tue, 01 Oct 2024 13:53:22 +0000 //machibets.com/?p=11609 With iGaming markets across the world being vastly competitive, one of the greatest challenges operators will face is acquiring and retaining players. Players can be creatures of habit, so if […]

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With iGaming markets across the world being vastly competitive, one of the greatest challenges operators will face is acquiring and retaining players. Players can be creatures of habit, so if you’re going into an already saturated market, it will require specifically tailored products to entice those players to a new operator. Even once players have signed up, in an age where attention spans are getting shorter, long-term retention strategies must be deployed so that operators can continue to appeal to player preferences.

In our role as a trusted solutions provider, we at iGP are determined to work with operators and define clear objectives with regards to player retention. We can achieve this by offering a wide range of marketing tools that help operators increase engagement, conversions and player loyalty.

The importance of reporting tools

When trying to ascertain player behaviours and preferences, data will always play a key role. Data analytics will need to be applied and the segmentation of players will allow the operator to gain the full picture.

iGP can support this with our real-time data and reporting tools, which help the operator make informed decisions, giving them the ability to track performance. These reporting tools help operators evaluate the success of their marketing efforts, optimise campaigns, and adjust strategies based on player data.

While these tools are offered within the core iGP platform, this is also a facet of iGaming Deck; our cloud-based aggregator platform. iGaming Deck allows the operator to control the action via a live dashboard. The platform’s reporting suite gives operators the ability to explore reports into game providers, the players, promotions, jurisdictions and more.

When the operator can fully understand what is and is not working well regarding games and promotions, they can then strategise around that. The experienced iGP team will be on hand throughout that process, as we do not leave our partners to their own devices. We will consult with the partner to work out exactly how we can help them achieve their aims.

Personalisation tools

When it comes to promotions, personalised offers are far more likely to resonate with players than a generic free bet offer on an event they would never be likely to bet on. Has the player shown a tendency to bet on a specific football league or on one particular market within a sport? It is important to have the tools in place that can understand this player behaviour and allow you to target promotions that will work for every individual player.

This is where iGP’s Bonus Engine comes in. The Bonus Engine offers various bonuses, loyalty rewards and promotions to keep players engaged. Whether it’s free spins for a player that has shown an interest in casino games, money-back specials in sports betting or a welcome bonus for new players, iGP will be able to identify the exact type of offer that will work for the player. The operator can easily customise and manage promotions with an easy-to-use interface, so whatever the promotion, iGP has you covered.

Aside from the Bonus Engine, iGP can also incentivise long-term play via loyalty programs within the iGP core platform. The platform offers various gamification features and loyalty programs to incentivise players. In an era where Duolingo has gamified the teaching of languages and several apps have gamified online dating, this is an important aspect of the iGaming industry, and one where operators are still trying to gain a competitive edge.

When it comes to maintenance of relationships with players, CRM tools and marketing automation features will enable operators to send personalised messages, emails, and in-game notifications at the right time� If an operator needs help in this area, iGP already has built-in tools to allow them to do this swiftly and efficiently.

iGP can set up multi-channel campaigns so that players can be engaged via several touchpoints. Again, this can be data-driven, and our team of marketing professionals use these insights to develop effective marketing strategies that increase customer engagement and drive revenue.

We have seen several clients boost their engagement with players when powered by iGP’s marketing tools. Some standout examples are holiday promotions we have helped run, as well as VIP player offers, which have rewarded some of the operators�most loyal players.

It is not just player behaviour that can determine how to segment players. They can also be categorised based on their location and demographics. iGP can help operators gain this vital information by providing the possibility to easily segment the player base so that they can target specific groups with corresponding promotions.

Going a step further

Marketing tools are not just in place to assess large cohorts of players at certain intervals. You can take this a step further and use real-time tracking so that you can immediately react to player behaviour. iGP can provide the technology to help the operator reward frequent players or provide bonuses on the back of specific in-game actions.

Players�time on a platform can also be enhanced by iGP’s power shop and promo shop features. These unique offerings allow players to utilise their in-game currencies to purchase a diverse range of items, promotions, and bonuses, providing more thrill and enjoyment to their overall gameplay. Players can be offered rewards and exclusive deals which go a step further towards making the player feel valued.

Maximise your marketing today

With all the tools mentioned above, operators will have the complete offering that can help them build and sustain relationships with players across a long-term period. If you would like to know more about iGP’s expertise in this area and how we can help at all stages of this process, please get in touch with our friendly and approachable team here. Reach out today to learn how you can drive player engagement.

In the iGaming industry today, effective marketing tools are a necessity, and not just a luxury, so it is vitally important for operators to monitor their performance in this area and ensure they are maximising opportunities.

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]]> Mcb777 CasinoiGaming Platform - Machibet777 Cricket //machibets.com/products/localisation-in-igaming-how-igp-tailors-platforms-for-specific-markets/ Thu, 26 Sep 2024 12:14:07 +0000 //machibets.com/?p=11580 After around a quarter of a century in operation, iGaming is an industry which continues to expand. Industry conference panels are often focused on the next stages of regulation, and […]

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After around a quarter of a century in operation, iGaming is an industry which continues to expand. Industry conference panels are often focused on the next stages of regulation, and much of this discourse has of course focused on Latin America in recent times.

What is important to remember is that no two markets are the same; even if they may be within the same region. Localised iGaming platforms are essential for success, as these can touch on important parts of the operation, beyond the games that players like to play. This can also include cultural preferences, payment methods, language, and regulatory compliance.

At iGP, we have forged a reputation as a trusted supplier who can provide tailored offerings suited to the player base in each individual market. It is incredibly important for ourselves and our partners to gain an understanding of what will and will not work well with players when the operator is moving into a new territory. There are many facets we will look into and we will ensure that prior to a launch, the operator will be fully prepared for the customer base they are targeting.

Why localisation is critical in iGaming?

Tailored game content and promotional offers that will resonate with local players will play a crucial role in player engagement. This is particularly prevalent in a country such as Brazil, where sports betting has already proved to be incredibly popular prior to regulation and will be even more so when the regulated market launches.

Rather than offering sports betting content and promotions that appeal to all players across all regions of Brazil, the operators that will stand out will be the ones who will run promotions based on local teams or the team that that individual player may follow closely. This can also apply to verticals, as players in Mexico for example may be more likely to make use of an online casino promotion than players in other parts of LatAm.

Multi-language support will be another key differentiator, to make online gaming platforms as inclusive as possible, improving the user experience and accessibility. This is an area where iGP can provide assistance and make sure operators have these options in place.

Mobile-friendly platforms with diverse payment options will also be essential to a localised iGaming offering. Local payment gateways, such as specific currencies or payment methods, will create a smoother transaction experience. Once again, this is an area where iGP has you covered, with multi-currency and payment integrations that will allow the operator to cast their net wide and offer opportunities for as many players as possible to play at their site. 

As markets open up, each one will have their own regulatory requirements. The specific licensing measures of all markets will have to be examined meticulously, and this can impact many small details when it comes to product offerings and promotions. While going over the minutiae can be an arduous process, its importance cannot be understated. Operators can be assisted throughout this process by iGP, as our experienced team can provide their expertise and ensure all parts of the operation are running in line with the regulations.

Tools for localisation

When providing a tailored solution, it is important to have the tools in place that can help you offer customised platforms for different regions. iGP can leverage this through tools such as our cloud-based aggregator platform iGaming Deck.

iGaming Deck delivers unparalleled speed of delivery through its single API, while providing innovation in terms of the reporting information offered to operators around the world. The level of control offered to operators through the iGaming Deck backend dashboard offers a level of insight often lacking in legacy systems and solutions. The system offers access to thousands of games that can be tailored to regional preferences, with the portfolio of games offered by more than 20 suppliers across a range of jurisdictions.

The benefits of iGaming Deck ensure even easier integration for operators, on top of the iGP core platform, which can already handle multiple brands and websites.

iGaming Deck is not the only feature that iGP can utilise to support regional customisation. For example, our Bonus Engine can create region-specific promotions, keeping players engaged with culturally relevant offers. The user can easily customise and manage promotions with the engine’s easy-to-use interface.

iGP also provides tools for managing fraud and payment security. The system flags suspicious transactions and activity, so businesses can be protected. This can be customised to each region’s risk profile, ensuring safe transactions for players.

Boosting LatAm offerings with Tropicana

The tools mentioned above have already helped iGP launch customised offerings for partners in Europe, and with LatAm gradually opening up, it is now time to take things a step further. We are enhancing our localisation efforts in LatAm with the development of front-end platform Tropicana.

With Tropicana, the experience across both sportsbook and casino is quite similar, in terms of switching and navigating, and the benefits are two-fold. When you’re navigating in the casino, we will deploy a sportsbook widget which will present you with a list of ongoing matches, so you can generate a payslip in one tap, without necessarily moving away from the online casino.

Similarly, the widget can show online casino offers and games while the player is using the sportsbook. Aside from that, there are targeted promotional and loyalty programs that we are building, which will encourage players to engage with multiple product lines between the verticals. This is just one example of how localisation will be beneficial to our partners.

The future of iGaming localisation

The changing regulatory landscape means that offerings will need to adapt to keep up with requirements in each market. Going forward, all industry stakeholders must remain on top of trends, including the role of enhanced user personalisation, blockchain technology and the role of AI.

At iGP, we are aiming to cover these areas firstly through building the predictive algorithms that will make the data useful. This will allow us to learn even more about important player information, such as their VIP potential, as well as fraud and risk checks.

Aside from this, we are very close to the launch of our crypto casino solution. Built on powerful and secure online casino software, the solution will enable operators to start their own crypto casino. The operator will be able to offer a wide range of casino games that support various cryptocurrencies. Our first crypto casino partnership announcements will be made at the show.

We are also in the process of developing an AI-powered game recommendation engine, which will allow us to learn more about player habits and improve all our stats sources on each player. In 2023, we laid the groundwork for this, ensuring our data was organised and rich enough to be useful to our partners.

Once again, it will be important to understand how these tools can be applied to each individual market in a way that will bring the best possible results in each one. When you have an experienced team’s help navigating through these challenges, each task will be far simpler.

Tailor your offering today

Finding a place in any iGaming market will not be possible without a localised, tailored product which takes into consideration the nuances of each market. To find out more about how iGP can provide you with assistance in achieving this, please get in touch here. Our friendly and approachable team will be more than happy to discuss options and work out how we can position you to excel in every individual market you operate in.

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]]> Machibet LiveiGaming Platform - Machibet Casino //machibets.com/news/ready-to-launch-making-our-mark-at-sbc-summit-lisbon/ Wed, 11 Sep 2024 07:02:00 +0000 //machibets.com/?p=11521 With the iGP team descending on year’s SBC Summit Lisbon, we are excited to bring our Ready to Launch insights to delegates live at the show. Our focus at this […]

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With the iGP team descending on year’s SBC Summit Lisbon, we are excited to bring our Ready to Launch insights to delegates live at the show.

Our focus at this year’s show will be on new product launches, operator partner and development roadmaps showcasing, today and tomorrow, our plans to enable our partners to reach their iGaming ambitions.

So far, in the last 6 months we have covered our ability to futureproof platforms, what makes us an ideal partner for operators in Latin America,  our localised approach, five steps to ensuring successful partnerships before and after launch, and the six key metrics of success.

The insights we have shared were and a simple idea, how can we enable our current and future partners to be armed with the information they need, to get them reay to launch into a new market or to launch a new brand.

SBC Summit, is where iGP will bring that together.

Where to find us

We will be located at stand A420 on the far west side of the show floor. Please feel free to come and find us and we will be more than happy to assist with any queries you may have.

Stand Map SBC Lisbon 2024

What to expect from iGP

Further growth for iGaming Deck

During the show, we will be making several new announcements regarding our aggregator platform iGaming Deck, with more partnerships set to begin. iGaming Deck will continue to expand as we sign up more and more partners and offer and provide the best and most thriving, fledgling aggregator platform on the market.

Crypto casino set for launch

We are also planning to launch our crypto casino solution at the show. This has been one of our standout projects this year and we will be delighted to see it come to fruition in Lisbon. Our crypto casino will be the perfect addition to our existing white-label and turnkey casino solutions, and our first crypto casino partnership announcements will be made at the show.

Our crypto casino will further showcase our ability to move into new product offerings and our ability to remain on top of industry trends. We will be thrilled to unveil our latest innovation and show to prospective partners why it is the right crypto casino for them.

Introducing iGP’s new data solution

The show will be the perfect place to unveil our new data reporting tool. It will enable operators to take more control of the data being made available to them.

We are making the process of data monitoring and collection even more simple for our partners, and this will further prove our ability to give them the best possible gauge of their performance. Come and see us at the show to find out how we are set to shake up our data reporting and can make life much easier for our partners.

New sportsbook launch

We offer a comprehensive sportsbook integration solution which allows the user to seamlessly integrate a high-quality sports-betting platform into their existing business.

At SBC Summit Lisbon, we will be showing how we are continuing to produce sportsbook integration of the highest quality, and how we are making it even more powerful by announcing new, exciting features which will make our partners even more competitive.

Come and meet us

If you are planning to be at SBC Summit Lisbon and would like to find out more about what we can do for you, please reach out to the iGP team to schedule a meeting. We will be more than happy to talk you through all our updates, along with our existing offerings, and our friendly and approachable team will try to assist you in any way we can.

There will be many activities going on at the stand, but we do not plan to stop there. This is the next stage of Ready to Launch, but in many aspects, this is just the beginning. There will be plenty more launches and partnership announcements to come, so watch this space!

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]]> Machibet LiveiGaming Platform - Mcb777 Affiliate //machibets.com/events/sbc-summit-2024-what-to-look-out-for-with-igp-in-lisbon/ Thu, 08 Aug 2024 12:24:01 +0000 //machibets.com/?p=11457 This year’s SBC Summit in Lisbon is edging nearer, and the iGP team cannot wait to join up with our partners and friends across the industry in the latest stop […]

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This year’s SBC Summit in Lisbon is edging nearer, and the iGP team cannot wait to join up with our partners and friends across the industry in the latest stop on the iGaming conference calendar. We look forward to sending our team to Feira Internacional de Lisboa, with the show taking place for four days from Tuesday 24rd to Thursday 26th September.

With more than 600 exhibitors planning to attend and an exhibition floor spanning 100,000m², this is a fantastic opportunity for us to connect with industry professionals; more than 25,000 are expected to be there.

This places the show among the most important in the industry, along with shows such as ICE, iGB Live and SiGMA, and with more than 5,000 operators due to be in attendance, we expect the event to be incredibly useful for us. We are proud to be on the list of event sponsors this year, and we are extremely excited to be working with SBC on such a significant industry event.

The iGP lowdown

To let you know a little bit more about iGP, we are a creator and provider of iGaming solutions, redefining the digital gaming landscape with cutting-edge technology and innovative solutions.

We offer a versatile range of services including a platform aggregator, white-label, and managed solutions. We are recognised by our brands iGaming Platform and iGaming Deck.

Where to find us

We will be located at stand A420 on the far west side of the show floor. We will be based close to the central entrance arch near the Ice Cream Bar and Lounge. Please come and find us and we will be more than happy to assist with any queries you may have.

Stand Map SBC Lisbon 2024

iGaming Deck announcements incoming

When industry shows like SBC Summit come around, we are always keen to get our name out there and give people plenty of reasons to come and visit our stand; this show will certainly be no exception.

Operationally, we are excited to make several new announcements regarding our iGaming Deck platform. To give you some background information, iGaming Deck launched in September 2023. The platform delivers a fully intuitive UI through a centralised hub. The enhanced promotion tools within iGaming Deck give operators more control of how they deliver promotions and bring the action to life for their players.

The action can be controlled via a live dashboard. From promotions to risk limits to game configuration, operators can be in the driving seat at a brand and player level.

Since launching iGaming Deck, we have announced several partnerships with some of the online casino industry’s most prominent game providers, including: Betsoft Gaming, Pragmatic Play, Relax Gaming, Amigo Gaming, Peter & Sons, Playson, and Live Solutions. As a result, hundreds of websites around the world are now being powered by iGaming Deck.

We will have some more announcements to make about iGaming Deck at SBC Summit, so watch this space!

Time for crypto

The announcements will not stop at iGaming Deck, as we are also planning to launch our crypto casino solution at the show. Built on powerful and secure online casino software, the crypto casino will enable operators to start their own crypto casino in just a few weeks. The operator will be able to offer a wide range of casino games that support various cryptocurrencies.

The solution can be integrated with a crypto payments processing platform and wallet management system that comes with built-in analytics and risk management tools. Our focus has been placed on security and stability, making sure players have a safe and enjoyable environment to play in. 

This has been one of our standout projects this year and we will be delighted to see it come to fruition in Lisbon.

Join us and network as a VIP

Meeting spaces can sometimes be difficult to find at shows such as this, but we will be providing an exclusive VIP lounge for both our current and prospective new partners, giving us plenty of space and comfort to talk you through how we can help your business thrive.

Following a day of meetings and conferences, we are sure you will appreciate the chance to hang out at our bar, where we will provide drinks free of charge, while our in-house DJ plays some tunes.

Prizes galore at the entertainment zone

We want to give attendees something to remember, so we will be running a series of competitions with special prizes in our entertainment zone. This includes a giveaway of a Brazilian national team football shirt signed by none other than football icon Pelé. We’ve been taking the shirt with us from Rio to Sao Paulo, to SiGMA Asia in the Philippines, to iGB Live in Amsterdam, and the shirt will finally be awarded to the lucky winner in Lisbon.

To mark an exciting new deal for iGP, you can also have the chance to win a non-fungible token (NFT) worth up to $1,000, sponsored by one of our operator partners. The operator will be announced at the summit, so keep your eyes peeled!

The prizes do not end there though. We will be operating an exclusive gaming machine which will offer the chance to claim an array of rewards, including a Samsung bundle, an iPhone and a luxury handbag worth a whopping â‚?,000!

SBC Summit 2024

Standout conferences

When looking at the conference schedule, we are particularly looking forward to seeing some of the discussions centring on artificial intelligence, and we’re also keeping a keen eye on anything related to crypto. These are both topics which are sure to increase in importance in the iGaming industry in the coming years, and we’re certain to learn a lot from the expert speakers that will be at the show.

Don’t miss us

While there will be no shortage of fun going on at the stand, our primary focus is of course on talking with as many industry stakeholders as possible about what iGP’s technology can do for them. If you would like to schedule a meeting, please get in touch here. You can also find our LinkedIn here.

With announcements to be made, prizes to be won, drinks and music to enjoy, and of course the chance to catch up with industry friends, we are anticipating this year’s SBC Summit being one to remember. This is the perfect opportunity to find out about everything iGP and what we are bringing to the table.

This will be a very important week in our calendar and we want to make the most of the opportunity. Please do not hesitate to reach out to the team or to come and visit us at our stand. We look forward to seeing you and hope you have a great show!

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]]> Mcb777 LiveiGaming Platform - Mcb777 Affiliate //machibets.com/products/ready-to-launch-the-six-key-metrics-of-success/ Mon, 05 Aug 2024 11:05:00 +0000 //machibets.com/?p=11403 In the iGaming industry, data is a fundamental part of our business. Operators have to make decisions on a daily basis that need to be driven by data in an […]

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In the iGaming industry, data is a fundamental part of our business. Operators have to make decisions on a daily basis that need to be driven by data in an effort to constantly improve performance.

 

The importance of reporting cannot be understated. Precise and comprehensive reporting enables operators to make informed decisions, driving efficiency and profitability.

 

Detailed metrics can shape strategic initiatives, customer engagement strategies and marketing campaigns. It’s important for any company in the industry to define what their key metrics are and work everything around maintaining performance within those metrics across a long-term period.

 

When you have superior control over data, you as an operator will hold a crucial edge over your competitors, which will lead to sustained growth and success.

 

Here, we run down the six key metrics we always try to remain on top of at iGP via our cutting-edge reporting suite, which is part of the platform, and how we can assist you in achieving maximum results with each one.

1. Deposit Conversion Rate

Definition: The percentage of visitors who convert into depositing players

 

The conversion of deposits is one of the standout acquisition metrics in iGaming. This metric is often worked out by dividing the number of unique visitors by the number of first-time deposits. When you have information regarding the first deposit and potentially second deposit from any player, this will often indicate the lifetime value of the player.
 

Tracking this metric helps operators understand the effectiveness of their onboarding process and promotional strategies. If deposit conversion rates are low, then acquisition costs for each player will rise. It is important to have the technology in place that can track this data and provide the guidance on how to improve your number of unique visitors that are transcending into first-time depositors.

 

At iGP, our reporting suite can provide this information, while we also offer our expertise as to how to learn from this data, and ultimately make sure your deposit conversion rates are constantly moving in an upward trajectory.

2. Average Revenue Per User (ARPU)

Definition: The total revenue divided by the number of users over a set time period.

 

ARPU will give an indication of exactly how profitable a product is, and is often used in industries which rely on subscribers and users. This number will provide insights into user spending behaviour and will help in forecasting revenue and budgeting.

 

Where iGaming differs from an industry like media is that some users spend considerably more than others, but it is still an extremely useful metric when comparing one operator’s performance against another.

 

Management will often take the ARPU number into account when assessing which products are performing well, and which ones will either need a different approach or should be discontinued. This can also tie in with things like churn rate and user growth rate.

 

iGP can provide real-time reports which will track this figure, and you the operator can speak to our team at any time for detailed description and expertise as to why the data is heading in a particular direction.

3. Customer Lifetime Value (CLV)

Definition: The total revenue expected from a customer over their entire relationship with the operator.

 

CLV can help assess long-term customer value and will help guide investment in customer retention and acquisition strategies. If players churn before the investment to acquire them has been made back, then the operator is not extracting any worthwhile value from them.

 

Your understanding of this value may be deemed from a player’s first or second deposits, but CLV is ideally about measuring the value across a long-term period as opposed to a purchase-by-purchase basis. Improving CLV will lead to considerably more revenue over time.

 

CLV is often tracked by customer support and success teams which can have a direct influence on the player’s journey with the operator. iGP can work with those teams to establish how CLV is performing and advise on how to make a plan to improve this number going forward.

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4. Retention Rate

Definition: The percentage of customers who continue to play over a specific period.

 

A strong retention rate will be proof of a functioning customer relationship management system. The way to implement this is to track the number of players who are returning with several deposits, along with the accounts that are inactive.

 

This is an important KPI when it comes to both short-term and long-term success. Remaining on top of this can reduce your costs, because it can be significantly cheaper to retain players rather than acquire new ones.

 

This is the best way of measuring customer loyalty and the effectiveness of retention campaigns. The iGP team will be more than happy to provide consultancy in this area.

5. Monthly Active Players (MAP)

Definition: The number of unique players that are active in a month.

 

MAP is a key indicator of player engagement and the overall health of the operator’s player base. It is important to compare the number of players who are actively engaging with a product versus the number of accounts that are inactive, and the MAP number will provide a much clearer gauge of performance than the total number of accounts.

 

For a player to class as an active user, they would usually have to perform an in-app action during a 30-day period, whether that’s logging in or completing a specific action, such as making a bet or deposit.

 

The number of monthly active users can also be compared with the number of daily active users, which will provide more insight on how players are really engaging with an iGaming offering.

 

These are all numbers which can be tracked within the iGP reporting suite, and we can help work out how to improve this number on a month-to-month basis.

6. Average Deposit Rate

Definition: The average amount deposited by players.

 

Monitoring this metric helps operators understand player deposit behaviour and optimise deposit-related promotions and incentives.

This number can vary based on a number of factors, but the important thing is to delve into these reasons and compartmentalise the different deposit rates from separate player demographics. Once you have understood these reasons, you can plan how to track this data and utilise it to improve performance. This figure may fluctuate, but it’s crucial to be on top of when and why this may happen.

 

How much of the deposit rate is being driven by VIPs? Are players increasing or reducing their deposit rate as their customer journey plays out? Is the average deposit rate moving up or down each month? These are all questions iGP can help to answer.

Utilising iGP

iGP’s solution gives operators unrivalled control over their business through its deep reporting suite. Powered by a newly-built data warehouse, the platform equips operators with the tools needed to drive growth, enhance the player experience, and maintain a competitive edge, with the ability to track crucial metrics. The insights provided by iGP can lead to smarter, data-driven decisions which will provide benefits in both the short and long-term.

 

Get in touch with the team here to find out how iGP can give you control over your iGaming ambitions and provide a demo of our platform solutions.

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]]> Mcb777 LoginiGaming Platform - Mcb777 Live //machibets.com/news/latin-america-a-market-by-market-mindset-with-tropicana/ Tue, 23 Jul 2024 12:30:40 +0000 //machibets.com/?p=11223 Online gaming regulation across Latin America is one of the standout topics of discussion in the industry at the moment, and as a supplier, being able to differentiate in LatAm […]

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Online gaming regulation across Latin America is one of the standout topics of discussion in the industry at the moment, and as a supplier, being able to differentiate in LatAm markets as and when they open up will be crucial to achieving success.

The best way to approach this is by making sure our offering is tailored and localised to each individual market. Given there are 33 countries in the region and the total population is approximately 650 million, there will be many nuances to consider. Player tastes and interests will vary in each individual nation, and even local regions within those nations. Our offering will have to meet the expectations of operators, and ultimately, their player demographics. We need to focus on providing mobile-friendly platforms and diverse payment options that cater to local preferences.

Differences to consider

The LatAm markets individually exhibit significant differences, in terms of player preferences and technological infrastructure. For example, while Brazil is expected to be incredibly lucrative when it comes to sports betting, mainly due to the popularity of football there, players in Mexico tend to show a higher level of engagement in online casinos.

These differences inform our technical and development decisions, and it is important for us to incorporate flexibility within that development so that the playing experience matches up with the expectations of the players.

Step forward Tropicana

With this in mind, we have been developing a front-end which can cater to the specifics of individual LatAm territories: Tropicana. The platform will act as a customised, tailored front-end specifically for partners in LatAm markets. Tropicana has been built on the back of extensive market research, where the data informed us about what the region is looking for. This is a significant development, because the platform will help us enhance our product offering, following the recent launch of our sportsbook product, by increasing cross-sell opportunities with casino and payment methods.

Within Tropicana, the experience across both sportsbook and casino is quite similar, in terms of switching and navigating, and the benefits are twofold. When you’re navigating in the casino, we will deploy a sportsbook widget which will present you with a list of ongoing matches, which can generate a payslip in one tap without necessarily moving away from the online casino. Similarly, the widget can show online casino offers and games while the player is using the sportsbook.

tropicana online casino template

The different payment methods, such as cash-based solutions and local e-wallets, should be region-specific, and we’re currently looking into the best methods to implement payment solutions in this way. This will allow us to enhance accessibility and the overall user experience.  

With the Tropicana template, we have heavily invested in building a frontend which will resonate with the LatAm market. This will incorporate local languages, themes, promotions and payment methods, thereby increasing the client’s relevance and appeal to local players. 

We are also working on building targeted promotional and loyalty programs which will encourage players to engage with multiple product lines between the verticals. I think this is absolutely the direction we need to keep moving towards, because customisation is hugely significant when it comes to localising your offering.

The technical process

When expanding into any new territory, the first step you have to take is to make sure you understand the market you’re going into. Having an experienced team who understand the nuances of your target market is always a good start and then, from that point, you have to prioritise market research and player feedback from the outset. 

When building out a product that has to be adaptable for different markets, there are several technical issues to consider. Traffic levels differ in each individual market, so it is important to ensure our infrastructure is robust and scalable enough to handle higher volumes. 

Another differentiation between markets can be languages, so you have to be able to provide multilingual support. There is also the task of integrating local payment gateways, because the technicalities of this can be complex and must be deeply considered. 

There are plenty of other issues you also have to take into consideration. Understanding the cultural differences, preferences and regulatory landscape of the target market is essential.

Another key point when building a localised product is that it has to be adaptable as you go along. You need to incorporate flexibility in the product design to allow for ongoing customisation and updates based on player feedback. This will undoubtedly enhance the product’s relevance and success.

These are all issues which Tropicana seeks to address, offering a simplified method of being able to implement technology which incorporates each of these tasks.

Practice makes perfect

Aside from the technicalities, games must be tested rigorously before going to market, but you also have to work out which particular games to launch via market research and seeing how player habits are changing over time. 

At iGP, we conduct extensive market research and user testing to gather feedback and refine products before launch. Then, following the launch of those games, we continuously monitor and update the games based on player feedback and market trends.

A proactive and strategic approach to improving games makes sure your products remain competitive in the long-term, so it’s something we always have to keep an eye on.

Find out more

Our experienced and dedicated team are always willing to chat and tell you about how we can help you. If you want to find out more about Tropicana and how we can deliver a tailored approach for the LatAm markets you are operating in, please feel free to reach out today.

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]]> Machibet LiveiGaming Platform - Machibet Login //machibets.com/news/igp-partners-with-first-sportsbook-for-tier-1-sportsbook-solution/ Tue, 16 Jul 2024 14:03:38 +0000 //machibets.com/?p=11203 First Sportsbook will offer its Tier 1 sports betting solution to all iGP platform and white label partners. First Sportsbook, a leading provider of online sports betting solutions, and iGP, […]

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First Sportsbook will offer its Tier 1 sports betting solution to all iGP platform and white label partners.

First Sportsbook, a leading provider of online sports betting solutions, and iGP, the fast-growing platform and casino technology provider, are delighted to announce their latest partnership that will see First provide its Tier 1 sportsbook solution to iGP’s platform and white label partners through iGaming Deck; its innovative cloud-based aggregator.

The agreement enables iGP partners to benefit from First’s cutting-edge sportsbook solution and bring to life their digital wagering portfolios with thousands of betting markets on the world’s leading sporting events. In addition to providing Tier 1 sports betting technology and services, the First solution generates strong revenues for its B2B partners by combining the best odds and markets with unique acquisition tools that drive sign-ups, engagement and ROI.

Being able to offer First as a sports-betting solution also enables iGP to offer a sportsbook-first strategy on top of its existing casino cross-sell solutions. Benefiting from First’s 180-strong trading team and iGP’s 200 engineers and developers, the partnership brings together speed to market, high margins and fully-managed solutions to provide operators with a highly-competitive turnkey sportsbook and casino solution.     

iGP’s iGaming Deck delivers a fully intuitive UI through a centralised hub. The enhanced promotional tools within the platform give operators more control of how they deliver promotions and bring the action to life for their players. The cloud-based aggregator delivers unparalleled speed of delivery through its single API, while providing innovation in terms of the reporting information offered to operators around the world.

The action can be controlled via a live dashboard, meaning the user can view player history in real time, and this offers a level of insight often lacking in legacy systems and solutions. From promotions to risk limits to game configuration, operators can be in the driving seat at a brand and player level.

Commenting on this latest partnership, First CEO Tom Light said: “Working with a top platform provider such as iGP is really exciting and we look forward to complementing their online casino, aggregation and platform product suite with our Tier 1 sports betting solution. Being able to deliver the most modern and best-performing sports betting technology to our partners is hugely exciting and we look forward to going live with many of them in the coming weeks.�/p>

Jovana Popovic Canaki, Deputy CEO of iGP, added: “Partnership for iGP is about much more than just technology; it’s about shared visions and goals. First Sportsbook and iGP are focused on growth for our partners and by joining forces, we will provide ambitious Tier 1 operators with the powerful casino and sportsbook solutions they need to compete and realise their igaming ambitions.�/p>

This latest partnership sets the trend for First to continue the expansion of its operations by bringing its groundbreaking sportsbook to existing and emerging markets in collaboration with companies like iGP, one of the industry’s leading online casino and platform specialists.

About First Sportsbook

first

First Sportsbook’s motto is FIRST – BEST IN SPORTS and the group is achieving that goal thanks to its high-performance iFrame sports betting solution that offers thousands of betting markets that are created in-house and come with a fully Managed Services package for partners that want trading and product experts working every day to provide them with the best odds, markets, and betting features. First Sportsbook’s teams are split between trading, product, and tech development specialists and bring to market a modern betting solution that delivers customer acquisition, engagement, and growth. This is due to state-of-the-art technology that enables operators to diversify verticals and reap the benefits of a unique gamification engine.

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]]> Mcb777 CasinoiGaming Platform - Machibet Live //machibets.com/news/igps-five-steps-to-ensuring-successful-partnerships-before-and-after-launch/ Wed, 03 Jul 2024 09:14:09 +0000 //machibets.com/?p=11086 At iGP, we have a full plan in place for our clients when they are building up to the launch of their product in any particular market. We can empower […]

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At iGP, we have a full plan in place for our clients when they are building up to the launch of their product in any particular market. We can empower iGaming operators to push boundaries with unparalleled flexibility, innovation and speed, enabling them to launch their online businesses quickly and efficiently, while matching them up with the partners that are right for them.

Here, we outline in five steps how we would advise our partners all the way through their journey of growth.

1. Strategically define and refine your objectives

Before operators begin the search for a new iGaming partner, it is vital they have first defined their vision and goals. Once your core objectives are identified, it then becomes easier to nail down specific goals, such as geographic focus, customer acquisition targets and revenue projections.

The next stage is to establish quantifiable success metrics, which will measure the effectiveness of any potential partnership. This could include KPIs like customer retention rates, market share growth and profitability.

Essential qualifications for potential partners should be identified, such as their experience in the sports betting and/or iGaming industries. Your prospective partner should have cutting-edge technology that can support a seamless user experience and robust backend operations.

Another strategic plan to put in place is regarding market reach. Detailed research should be conducted on potential partners that already have a presence in your target markets, and you should judge whether they have the ability to help you expand your geographical footprint.

iGP works with partners on refining this stage to ensure there is a shared vision. Both sides must align on business strategy and strategic goals in both the short and long-term.

2. Market exploration and selection

Industry networks must be leveraged to make sure potential partners are identified and that you are in the best possible position to build your operation ahead of the launch. Utilise any connections you have in the market, and you should do your best to attend industry conferences, seminars and networking events.

Online resources, including industry publications, forums and social media platforms like LinkedIn, should be used to discover and evaluate potential partners.

Competitive analyses should be carried out, where the aim would be to ascertain which service providers your competitors are using. You can then assess the benefits that stem from such partnerships, and what exactly you can learn from these partnerships when setting up your own.

With regards to the selection process, you should send out requests for information (RFI) to gather preliminary details about potential partners. The next step is to follow up with detailed requests for proposals (RFP) to shortlisted candidates, ensuring they understand your strategic objectives.

Strategic pitch meetings will be organised, where candidates can present their strategic plans, allowing you to assess their vision, capabilities and cultural fit. Thorough reference checks with those companies�existing clients should then be carried out to validate their performance, reliability and strategic impact.

The iGP team have the necessary experience and contacts to make sure you will have plenty of choice available, and we have through processes in place to help you settle on the right partnerships for you.

3. Develop a strategic partnership

One of our ideals is that teamwork is essential to success. We encourage open communication, collaboration, and knowledge sharing. With this in mind, we advise you work with the chosen partner to develop a detailed strategic plan. This should include shared goals, key performance indicators (KPIs), and a roadmap for achieving your objectives.

The roles and responsibilities of each party should be outlined to ensure accountability and smooth collaboration. When you reach the process of operational integration, you should plan for how the partner’s services will integrate with your existing operations. This includes the alignment of technology systems, processes and teams.

Aside from the technical aspects, it is also important to foster a culture of collaboration and mutual respect between both parties. Both teams need to understand each other’s working styles and values, so that they can work together seamlessly.

After partnerships are agreed, a clear plan for success must be defined, and this is something iGP can assist with from the outset.

4. Comprehensive launch plan

The launch can take place when agreements are finalised. The partnership will be solidified with a detailed contract outlining deliverables, timelines, performance metrics, and governance structures. This will ensure both parties are clear on expectations and responsibilities. Service level agreements (SLAs) will also be established to ensure high standards of service delivery and accountability.

The full launch will often be preceded by testing and validation. If applicable, you can initiate a pilot project to test the partnership’s effectiveness, validate assumptions, and make necessary adjustments before the full-scale launch.

The launch will be accompanied by a marketing strategy which will create a buzz and attract customers. Multiple channels should be utilised, including digital marketing, PR and partnerships.

All operational aspects must be ready in time for the launch, including customer support, payment systems and compliance processes. Customer engagement strategies will be planned so that together, you can build a loyal customer base from the outset. Systems must be implemented to continuously monitor performance metrics and customer feedback.

Our advice would then be that the client should be prepared to make quick adjustments based on performance data and market feedback, making sure they can optimise the partnership’s success. All aspects around a launch must be considered, and every single base can be covered by iGP.

5. Long-term growth planning

Following the launch, regular strategic reviews should be established to ensure the partnership remains aligned with evolving business goals and market dynamics. You should continuously look for ways to innovate and adapt to changing market conditions and customer needs.

After launch in one market, the plans for growth do not have to stop there. The aims can then expand to exploring new markets and extending your geographical reach.

The product itself can also still be developed. Both sides can collaborate on developing new products or services that can enhance the customer experience and drive growth. Following this, scalability plans can be put in place, with the aim to scale efficiently as demand grows. This will ensure the partnership can handle increased volumes without compromising quality.

We will not leave you to our own devices following a launch, and our team can use their experience of long-term success to make sure you can build sustainably.

Journey 5 steps
With our industry knowledge, expertise, contacts, and ability to oversee all aspects of the launch process, iGP can be on hand to help at all stages for market entrants. Please feel free to get in touch with the team and find out more.
 

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